You may need files from the Complete PR Kit to create your campaign so download it now.
Complete PR Kit
Have a press kit on hand to share with reporters who request information about the WBCCI and your local Unit. Though reporters no longer have time for overwhelming paper-based press kits, you may be asked to provide one on disk that includes photos and background information. Have one handy; use the WBCCI materials found online and supplement it with information about your local Unit.
Materials from this website may be copied to a disk, or direct reporters to here to learn more about the club. Finding facts about the club to share with local reporters, bloggers, travel and RV writers, public relations professionals, and prospective members is easy; simply visit this website. All of the information online is approved, will continue to be updated, and is ready to be copied into your PR and marketing materials, club communications, and shared online. Copy, but not change the text found online. You may add localized information.
Basic facts about the WBCCI are all online here, as well as information about:
Use ONLY “Image Library” photos, supplied on this disk or here online LINK: http://wbcci.org/club-information/about-us/media/image-library. Photos found in the “Gallery” section of www.wbcci.org, on the Airforums, or on Facebook or other online sites may or may not have been given unlimited usage permission by their photographers. Image Library photos have all been authorized for re-publication use. Be sure to include a caption and copyright notice, found with the photos in the Image Library.
Other items to include in your press kit include:
Add your own localized information:
Meet your local reporters and editors. Invite a reporter to camp with your Unit to learn firsthand about Airstreaming and the fun, fellowship and adventure offered by the WBCCI. Consider inviting a reporter to lunch or coffee to establish a relationship and position yourself as a resource. Keep your meeting to 30 minutes or less. Do your homework; Google the reporter first and read a few of their articles. Bring your press kit on disk. Keep in touch—email your Unit newsletter to your media contact. Be friendly; say “here’s what’s happening in our Unit this month,” and casually offer story ideas and access to members.
Keep a media log. Keep track of the reporters that contact you, and a collection of all your positive press. If your rally is visited by a member of the media, search online afterward to find all the links of the coverage, make PDFs, and save them to a separate file.
Say thank you. If your story is published or broadcast, send a thank you note to the reporter or editor. Do not mention any errors or unmet expectations. State that it was a pleasure to work with them and that you’re always available to help in the future. Enclose your Unit business card.
Be available. Reporters are always on a deadline. Respond to their needs immediately, and make it easy for them to contact you, day and night. Assign a backup contact.
Expect the unexpected. Breaking news may take priority over your event, even if a reporter has promised to attend. Be prepared to shift to a different approach or angle; reporters and editors determine what is news. Be adaptable, but keep your message foremost in your mind.
Piggyback on the PR efforts of others. If your rally or caravan is in town to participate in an event, ask the organizers or local Chamber of Commerce to share the news of your involvement.
Select the right spokespeople: Your Unit president, and one or two outgoing members who will boost the image of your Unit and always speak positively about the WBCCI and their enthusiasm for Airstream travel. A PR volunteer and/or spokesperson should be designated at each rally to respond to the media, convey messages, and describe your Unit and its mission. Ensure that they are well-versed in the same talking points. Explain reporter’s expectations and focus to your spokesperson, and make sure they are available. Consider recruiting a spokesperson who speaks non-English languages in the community.
Be visual. Few sights are more stirring than a large Airstream rally or caravan, with flags flying and aluminum gleaming. Offer to conduct interviews where the background promotes the image you’re looking for. Hang banners and signage, tidy up, gather members to be part of the scene. Wear your badge, beret, or rally “costume.”
Showcase your members. Suggest WBCCI members with historic Airstreams or wild restorations and decor, and those with interesting backgrounds, hobbies, vocations, and ways they use their trailers for a human interest story.
Pitch in. Think about community service and relevance to the local area, and offer to partner with a local nonprofit during the rally on a project. Invite the news media to witness your volunteer activity.
Be your own citizen journalist. If you haven’t already, establish a Unit Facebook page and Twitter account, and follow members of the media. Post about rallies, caravans, and members; upload all your fun photos and YouTube videos. Engage your members who blog. If you obtain press coverage, share the link to the story online early and often. Republish news links using a URL-shortening service (http://tinyurl.com/ or http://goo.gl/).
Keep your Unit website up to date. Reporters will research your site. Stock it with timely information and your key messages. Keep all contact information current. Link back to www.wbcci.org.
WBCCI Central Office803 E. Pike StreetP.O. Box 612Jackson Center,OH 45334Ph 937-596-5211Fax 937-596-5542